It is around 25 years of age that the first signs of skin aging start to appear. Fine lines appear first, proceeded by wrinkles and loss of firmness over time.
Today, there are certain well-known causes for skin aging:
- External factors – sun, pollution, smoking, inappropriate skincare
- Internal factors – hormonal influences, a poorer blood supply, genetics
The internal causes are inevitable, but we can control the external causes with the right skincare routine!
ETAT PUR presents the solution for different signs of aging
ETAT PUR is a new generation of skincare focused on the ecobiology approach: the art of preserving the skin ecosystem by reinforcing its natural mechanisms. Rather than over-treating the skin, it must be taught how to function properly.
Even though it is re-educated and rebalanced to adapt to the circumstances, the skin is not able to respond in a timely manner to changes in the environment. To fulfill this need, ETAT PUR developed a new range of products to give all skin types the chance to find an answer to each need and each specific problem in complete autonomy: Pure Actives. A pure, personalized, and targeted solution to act where it is necessary, and only when it is necessary.
These are the pure actives to fight the signs of aging:
- Vitamin E Pure Active strengthens the skin biological defenses, weakened by urban stress (pollution, UV rays, cigarette smoke, free radicals), helping the skin to self-repair at the same time. With just 4 drops, the face skin is refreshed and radiant. It is an excellent ingredient to prevent the first wrinkles.
- Resveratrol Pure Active protects the skin from the free radicals responsible for the ageing process, improving the cells’ longevity, stimulating the skin and smoothing wrinkles and its complexion. With just 4 drops, the skin is beautified, and wrinkles are smoother.
- Hyaluronic Acid Pure Active, naturally present in skin, it is essential to retain its firmness. This active deeply regenerates and stimulates the skin. With just 4 drops, morning and night, the skin is firmer, and the wrinkles are smoother.
With only 3 steps - clean, act and moisturize – you can have an effective, fast, and minimalist skin care routine that prevents and fights the signs of aging. Each skin is different and that is why each person needs to find the most suitable products for them:
Combination Skin
Normal Skin
Dry Skin