Wellness

01 October 2025

This is not a Serum

3 min read

 

IT’S A PURE ACTIVE ✨

How many times have we seen pretty bottles with sophisticated names that, in the end, contain diluted formulas and deliver limited results? At ETAT PUR, the difference is clear: we’re not talking about just another serum. We’re talking about Pure Actives, rigorously dosed for each specific need. 🌿

 

ETAT PUR, ONLY WHAT YOUR SKIN NEEDS. 🌱

Our mission: to support your skin, not control it. We help you make informed decisions about skincare, with health at the heart of every choice. Instead of overloading your skin, our unique ecobiological approach teaches the skin how to function properly, respecting its natural mechanisms and giving it only what it truly needs.

We’ve put an end to overtreating. Our revolutionary approach? Two complementary ranges that work in perfect harmony:

  • Pure Actives, rigorously dosed for every need.

  • Pure, biomimetic skincare, that respects the microbiome.

This 3-step system respects skin integrity and offers targeted, ultra-personalized care — without excess and without compromising skin health. 🌟
 

Heliocare

What are Pure Actives? 🔍

If it’s not a serum, then what is a Pure Active?
Pure Actives are specific monomolecules, designed to act deep within the skin.

Thanks to the exclusive IN-SKIN™ patent, each active is delivered exactly where it needs to work, ensuring the ideal dose approved by experts. This technology boosts ingredient diffusion up to 3x, enhancing efficacy. 🚀

With targeted solutions for concerns like wrinkles, dark spots, or lack of radiance, Pure Actives are high-precision treatments that complement and boost your skincare routine. Among the most sought-after molecules are Hyaluronic Acid (for wrinkle filling) and Niacinamide (for uneven skin tone).

 

How to choose the right Pure Active for my skin? 🎯

For every skin concern, there’s a Pure Active with the perfect dose!

1 PURE ACTIVE = 1 SOLUTION

At ETAT PUR, we’ve selected a limited number of reference ingredients, recognized for their purity, effectiveness, and safety. Each molecule is carefully dosed to act effectively while respecting the skin’s natural balance.

Now that you know what Pure Actives are and how they work, it’s time to find the one that best fits your needs. Explore our options and discover the Pure Active tailored to your skin concern.

 

 

 What makes our packaging unique? 📦

Our packaging was designed for precision and protection. By pressing the base, only one drop is released at a time — avoiding waste and ensuring the right dose.

It also reduces the risk of microbial contamination and protects the contents from UV rays, keeping the effectiveness of the actives intact. 🌞

 

Expert tips 🧑‍⚕️

  • Apply your Pure Active after cleansing and before moisturizing.

  • You can combine up to 3 Pure Actives.

  • 3 drops per use = 2–3 months of treatment.

 

 




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