18 February 2025

Sweet Awards | February 2025

3 min read

 

Winner: Bio-Performance Skin HIForce Cream by Shiseido

Theme: Technological cosmetics


What is it?

SweetAwards February 2025

The new Shiseido cream that revolutionizes skin recovery and regeneration. To better understand this unique example of technological cosmetics, it is important to recognize that when the skin undergoes aesthetic procedures (such as laser or radiofrequency), it goes through an intense recovery phase, entering a state of high oxygen demand. This process can lead to a condition called hypoxia (lack of oxygen), which activates the HIF protein (Hypoxia-Inducible Factor). HIF stimulates a series of natural mechanisms, such as increased proliferation of skin cells (keratinocytes and fibroblasts) and the formation of new blood vessels. These processes culminate in the regeneration and renewal of the epidermal and dermal layers, providing a more youthful appearance.

Recognizing the potential of this natural recovery process, Shiseido has developed a groundbreaking technological solution to maximize these mechanisms, which are typically activated only under specific conditions. The new Bio-Performance Skin HIForce Cream uses an innovative technology to enhance the skin’s innate regenerative capacity: OxyShift™ technology, which boosts natural skin regeneration. Inspired by the effects of medical-aesthetic treatments and the cellular response to hypoxia, Shiseido created this technology to promote skin regeneration, restoring optimal conditions for effective and visible recovery.

This cream features two key ingredients that enhance regenerative capacity at different levels:

  • Red clover extract, which aids in epidermal renewal
  • L-hydroxyproline, a patented amino acid by Shiseido, which promotes dermal renewal by maintaining stem cells and stimulating collagen and elastin production

The synergy between these two ingredients allows the Bio-Performance Skin HIForce Cream to rejuvenate the skin from within, restoring firmness, plumpness, and evenness to the skin surface. The skin appears smoother after just one use. The results have been clinically proven.

An interesting fact: this cream has an innovative balm-like texture. The formula consists of an oil-based component organized within a water matrix. Upon application, the two phases merge, allowing ingredient release and leaving the skin smooth and hydrated. It is a balm that transforms into a light cream, which is entirely innovative! The texture also provides a "healing effect," making it ideal for dry or sensitized skin due to aesthetic treatments.

Finally, and no less important, in alignment with the Japanese philosophy of "Mottainai" (no waste), the Bio-Performance Skin HIForce Cream is packaged in a refillable jar, promoting sustainability without compromising sophistication.


Who can use it?

Anyone can use the Bio-Performance Skin HIForce Cream, even those with sensitive skin. It is a regenerating cream that enhances skin cohesion, plumpness, and refinement, fragrance-free, and rejuvenates the skin’s appearance from within. Its unique texture makes it suitable for all skin types.


How to use it?

This cream can be used in two ways:

  • As a regular cream in the morning and/or evening routine: helps rejuvenate the skin’s appearance, making it plumper, smoother, and more refined. It can even be applied around the eye contour.
  • Hybrid use with aesthetic procedures: can be used in combination with medical-aesthetic procedures to aid skin recovery and provide long-lasting benefits against skin aging signs.

 

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