THE POWER OF EPIGENETICS IN A SINGLE COSMETIC
Not everything we are is the result of the genetics our parents gave us. In fact, genetics alone does not solely determine our personality, health, or appearance, as epigenetics has a significant impact throughout our lives.
Think of two identical twins. At birth, it becomes difficult to distinguish them. But after 10, 20, 30 years, we start to notice more and more differences that make them even more unique! Epigenetics is the study of how our environment, lifestyle, and habits can affect our DNA. Whether we are exposed to stress peaks or smoking habits, have a nutritionally rich diet, practice good physical exercise, among others—our body behaves differently according to the stimuli we experience. Naturally, when we talk about aging, all these factors are taken into account, as they all influence our DNA.
The good news is that the epigenetic marks left by all these factors are reversible. Epigenetics works like a switch that can "turn on" or "turn off" certain genes linked to youthful skin, shaping our appearance over time. All of this happens without altering genetic information, but rather through a process called DNA methylation. When this process is exacerbated—and hypermethylation occurs—it triggers the silencing of important genes for youthful skin, particularly in terms of firmness, elasticity, hydration, or skin uniformity.
Therefore, the question is: how can we keep the youth genes active? What is the best way to avoid the hypermethylation of genes that causes their silencing? Eucerin has the answer.
After 15 years of research in epigenetics, with more than 20 scientists involved in a multidisciplinary team, 15 scientific publications, and 50,000 active ingredients tested, we have discovered how to reverse the signs of aging through the first biological clock specifically for the skin – Age Clock Technology.1,2
The Age Clock Technology, patented by Beiersdorf, not only measures the age we appear to be, which is often different from the one on our ID card, but also identifies the most effective active ingredient to reverse the signs of aging – Epicelline®. Science, sensoriality, and the power of epigenetics now come together in a single product – the Epigenetic Serum.
In its formula, we find Epicelline® – a flavonoid extracted from the vine tree with high antioxidant potential, which keeps the genes associated with youthful skin active. We also have Hyaluronic Acid, which hydrates the skin and fills in the deepest wrinkles, as well as Glycine Saponin – a biostimulator for the natural production of hyaluronic acid, collagen, and elastin. Cellular repair and the reduction of hyaluronic acid degradation are handled by Enoxolone. All of this occurs at the epidermal level.
Its texture—light yet comfortable—with a subtle fragrance, makes its use very pleasant, being a specific care product for any consumer looking to reverse the signs of aging, suitable for all skin types, including sensitive skin. Additionally, it can be combined with any other Eucerin care product, particularly the Hyaluron-Filler ranges.
The results reveal a real and proven promise – Reverses 10 signs of aging in just 4 weeks3. Among these, we can identify an increase in firmness and a lifting effect, a reduction in wrinkles and fine lines, as well as an improvement in skin hydration and uniformity.
-78% IN WRINKLE VOLUME4
APPEARANCE UP TO 5 YEARS YOUNGER3
This is the ideal option for those seeking the latest technology in wrinkle care or even for those who want to introduce preventive care with proven effectiveness.
After all, who hasn't wished to turn back time?
References:
[1] Bormann F et al. Reduced DNA methylation patterning and transcriptional connectivity define human skin aging. Aging Cell. 2016 Jun |
[2] Bienkowska A et al, Development of an epigenetic clock to predict visual age progression of human skin. Front Aging. 2024 Jan 11;4:1258183. |
[3] Clinical study after 2 and 4 weeks with 43 volunteers respectively. Consumer study with 160 women. Use of Epigenetic Serum for 4 weeks. |
[4] Clinical study with 43 volunteers, twice-daily use of Epigenetic Serum for 4 weeks. In vivo measurement of the eye contour area. Individual results may vary.