Rose Passion. A name in keeping with Jimmy Choo's image, inspired by the vitality and energy of a fiery and audacious color - pink - an invitation to live an exceptional moment in one of the most beautiful settings, the French Riviera. Synonymous with beauty and luxury. This luminous coastline with its timeless allure serves as the backdrop for the new perfume campaign. The Mediterranean reflects the clear blue sky that shimmers under the rays of the Côte d'Azur sun, where a vibrant energy floats in the atmosphere. The emblematic swimming pool of the Palais Bulles, an authentic architectural jewel, offers a magical and infinite view of the sea. The place invites you to joy, freedom and the pleasure of living your desires to the fullest.
Rose Passion is perfectly represented by the sublime Italian-Moroccan model Malika el Maslouhi, under the direction of Carlijn Jacobs. Malika lends her radiant personality to Rose Passion by improvising a spontaneous dance or posing by the pool. Confident, she radiates a magnetic and determined freedom.
A composition by talented perfumer Nathalie Lorson, Rose Passion opens with the unprecedented contrast of the freshness of coconut water and the exuberance of the exotic frangipani flower. In the heart, a sensual floral bouquet that plays with the opulence of orchids and the softness of the jasmine flower. Even more intense and luminous, Rose Passion is enriched with sandalwood that, although harmoniously linking all the ingredients, melts into an exotic vanilla, whose richness gives the composition an addictive and intense aroma. For the creation of Rose Passion, Nathalie Lorson sought to pay tribute to a new facet of theJimmy Choo woman: optimism.
As desirable and glamorous as the fragrance itself, Rose Passion's bottle and cartonage reflect the attention to detail that defines the maison. Evoking a perfectly cut diamond – a timeless and essential code in Jimmy Choo's creations – the bottle recalls the timeless elegance of Murano glass. A degradé fuchsia contrasted with a golden band that creates an illusion of light inside, an invitation to the sensuality of the fragrance and the Mediterranean sun. Graphic and luxurious, the black and gold cap contrasts with the flamboyant pink, signaling once again the bold spirit of Jimmy Choo. The cartonage, also fuchsia, has a textured and bold design, in the python style, another of the essential codes of the Maison. Stunning, its color is definitely appealing. Jimmy Choo's signature holds it. Black on gold, it is the promise of a recognized and desirable luxury.
Vibrant and exciting, Jimmy Choo's new fragrance celebrates the exuberance of Jimmy Choo woman. Modern and free-spirited, she loves life and leads her own life according to her desires. Rose Passion is your fragrance.
Founded in 1996, Jimmy Choo is a global luxury brand with a sense of glamour and a cheerful, bold spirit. Celebrated for his confident style and exceptional craftsmanship, Jimmy Choo is synonymous with the art of dressing celebrities in the style of Red Carpet. The innovative spirit of the maison meets techniques honored by time, in the form of exceptional collections that encompass footwear, bags, fragrance, accessories and a growing offer for the male audience. Together, CEO Hannah Colman and Creative Director Sandra Choi have built a global powerhouse defined by glamour, optimism and fun. Jimmy Choo is part of the global luxury fashion group Capri Holdings Limited, publicly listed on the New York Stock Exchange.