The look conveys all our emotions. Whether we are happy, sad, angry, or even tired. Some say that the eyes are the mirror of the soul, being one of the focus areas of our face. This way, the eye contour is constantly requested, with blinking and all the movements we make throughout the day. In addition, it is an area with unique characteristics including a thinner and more sensitive skin, less collagen and elastin fibers, which is therefore predisposed to premature aging.
The typical "crow's feet", so annoying, are in the vast majority of people, the first sign of aging that we notice. This is very important, since this need leads to the search for a specific and adequate care for the eye contour area, which can prevent and reduce these first wrinkles.
While these wrinkles are often the first sign of aging that we feel, dark circles are the SOS that drives many consumers to buy their first eye contour care. Dark circles change the way we look and, more importantly, the way we see ourselves in the mirror. They make us look more tired and often even sickly.1
There are different types of dark circles, the most common of which are2:
- Pigmentary dark circles - result from an overproduction of melanin, often due to excessive sun exposure, medication, hormonal causes or lack of sleep.
- Vascular dark circles are caused by the congestion of small blood vessels in the area below the eyes and are related to the thin, translucent skin in this area. They are more common as we age.
- Mixed dark circles - more pronounced and visible dark circles that result from a combination of different types of dark circles.
Another factor to take into account is the genetic character that has a preponderant role in the appearance and intensity of dark circles.
The last major concern related to the eye contour is puffiness, which is often related to skin dehydration and lack of sleep. Puffiness is characterized by puffiness in the area under the eyes and is most prominent in the morning, when you wake up.
Given the 3 major concerns with the skin around the eyes, it is natural that care for this area is one of the most requested - it is the third most used facial cosmetic product.3
NEW
Anti-Pigment Illuminating Anti-Puffiness Eye Contour
The new Anti-Pigment eye contour brings a complete approach to eye contour skin care. It effectively reduces all types of dark circles, puffiness and fine lines quickly and effectively!
With a formula enriched in Thiamidol, Beiersdorf's patented anti-spot ingredient, it guarantees a 92% reduction of dark circles, with the first visible results after 2 weeks. Thiamidol is the specific inhibitor of human tyrosinase, acting at the root of melanin production and thus regulating its production. When we talk about a brown eye or a blemish, there is an excess production of melanin, which can thus be inhibited. Additionally, it contains Lycochalcone A, an antioxidant agent that acts in synergy with Thiamidol, constituting an active anti-look front.
Oligopeptides are also present in this formula, giving firmness to the eye contour and stimulating the collagen naturally produced by the skin. To prevent or reduce typical eye contour wrinkles, Hyaluronic Acid hydrates intensely and makes the application very comfortable for any consumer.
Its texture is also differentiating, since it has illuminating pigments that guarantee an illuminated look and an immediate reduction of dark circles. The cherry on top of the cake is the metallic applicator that allows you to decongest the eye area and provide a fresh and awakened look immediately!
With a fragrance-free formula suitable for the sensitive eye contour area, including contact lens wearers, we achieve an instantly brightened look! With regular and consistent use, the results are enhanced, showing a reduction in the pigmentation of dark circles, an increase in luminosity around the eye contour, and an improvement of fine lines.
The first step of the skin care routine is cleansing. A twice-daily cleansing is essential to remove all agents that may interfere with the absorption of the active ingredients present in the cosmetic care. There are different cleansers, with or without rinsing, that can be chosen according to skin type and usage preference.
Next, we should apply the eye contour, a care specifically formulated for this sensitive area. Eye contour creams should be applied before serum and moisturizing face care, which are generally not indicated for periocular application. A small dose, the size of a pea, is sufficient to achieve maximum effectiveness of the cosmetic care. This should be applied under the orbital bone, in the opposite direction to the eye, from the inside out. This limits product migration into the eyeball, which can lead to eye irritation.
Anti-Pigment Illuminating Eye Contour can be added to any cosmetic routine, being an excellent complement to an anti-aging, anti-spot or simply, anti-spot routine! For those looking for a boost of radiance, the combination with Anti-Pigment Skin Perfecting Serum provides a luminous, hydrated and even complexion. It is ideal for all skin types, including sensitive skin.
The eye contour area ages prematurely, so the ideal is to finish the cosmetic care routine with the application of a sunscreen that has very good compatibility with this sensitive area. I suggest Hydro Protect Fluid Ultralight SPF 50+ which has an ultra-light, moisturizing and refreshing texture. It is the best complement to any routine!
The new eye contour is part of the Anti-Pigment range - the ideal answer to all types of blemishes, with products adapted to all skin types and tones. The key to this range is the patented active ingredient - Thiamidol - which offers an effective, fast and safe solution to hyperpigmentation! It is a specific inhibitor of human tyrosinase, acting on the enzyme responsible for melanin production. It acts, therefore, at the root of hyperpigmentation: it reduces existing spots and prevents the appearance of new ones! The fact that it is specifically formulated for our enzyme makes it extremely effective at low concentrations. With regular and consistent application, the first visible results appear in just 2 weeks, and are enhanced with regular and continuous use. Thiamidol can be used all year round, including summer, always combined with the use of sunscreen.
References:
[1] Cosmetics & Toiletries, 2019.
[2] Skin Research and Technology 2016: Classification by causes of dark circles and appropriate valuation method of dark circles.
[3] Face Care U&A Regional with 2954 women (Jul 2021) France/Spain/Italy