22 April 2024

Clean Beauty

4 min read


The Clean Beauty concept emerged as a response to a growing need for consumers to be aware of the production processes of what they consume and the ingredients present in products.

In addition to the use of non-toxic ingredients, Clean Beauty means that a beauty product should take into consideration human health while promoting the development of effective products.

To transform your beauty routine, you need to be informed and aware of this movement. Come and discover the answers to all your questions!

Does Clean Beauty have to be all-natural


NO. "Natural" and "Clean" are not synonyms. Clean Beauty does not have to be totally natural. All cosmetics must contain some form of safe preservation to maintain formulation stability. As long as synthetic ingredients are non-toxic and have no proven harmful effects, they can be incorporated into Clean Beauty products.

Caudalíe is committed to selecting ingredients of natural origin, never using suspect or undesirable ingredients, approaching 100% natural without sacrificing efficacy and sensoriality, using recyclable or bio packaging, and above all being a totally transparent brand. Vinofresh Natural Deodorant Stick by Caudalíe is formulated with 98% ingredients of natural origin, is vegan and has no aluminum salts, alcohol, sodium bicarbonate, silicones or synthetic fragrances in its formulation.

Mustela is recognized for its unique, safe and effective dermatological products! Maternity Stretch Marks Prevention Oil by Mustela is a high tolerance, hypoallergenic quality care product that excludes parabens, phthalates, phenoxyethanol, bisphenols A and S, caffeine and alcohol from its formulation. In addition, Mustela also offers a Bio range that is vegan, fragrance-free and contains 99% ingredients of natural origin.


Does Clean Beauty have to be organic

NO. Clean Beauty can be organic, but it is not a requirement. The important thing is that whether the formula of a product is organic or not, it has to be safe!

Clean Beauty and Green Beauty?


Green Beauty is associated with products that are plant-derived, vegan, cruelty-free, environmentally friendly, and from sustainable sources. If a product exhibits all these characteristics, but has toxic products in its composition, it cannot be considered a clean product.

Many people interested in Clean Beauty also have interests in other values that are the main theme of Green Beauty.
Therefore, brands dedicated to developing clean products are starting to develop greener products, contributing to the Clean Beauty concept including products that are safe for human health and the environment.

Klorane Laboratories carefully select their ingredients for the creation of their products respecting the plant biodiversity.

Deeply concerned about the environmental impact of its activities, Clarins is committed to extracting the benefits of each plant without harming ecosystems and giving back to Nature what it takes from it. With a huge variety of products with natural formulas, this is undoubtedly a brand that is safe for you and for the environment.


The agencies that regulate the cosmetics market oblige brands to provide the list of ingredients in the products and, among other information, to indicate what they are used for, how to use them safely, and how to get the best results.  

Some ingredients should be avoided depending on their concentration if you want to get the cleanest skin care possible.


Ingredients you should avoid as much as possible:

  • Parabens such as Propylparaben and Iosbutylparaben
  • Fragrance
  • UV chemical filters - Octinoxate and Oxybenzone
  • Diethanolamine (DEA)
  • Triclosan
  • Phthalates such as Dibutyl Phthalate
  • Sodium Laureth Sulfate (SLS)
  • Formaldehyde
  • Polyethylene (PEGs) such as PEG-10 laurate
  • Butylated hydroxyanisole (BHA)



Olaplex is an effective brand for treating and repairing hair after coloring, bleaching, straightening or perming procedures. It is the perfect option for those looking for clean and green products at the same time.
Its formulas are cruelty-free, non-toxic, free of parabens, sulfates, phthalates and phosphates, promoting hair wellness without threatening the environment.

100% vegan and free of animal testing, Foamie is a brand, which aims to decrease the environmental impact of beauty products. These are completely free of plastic and microplastics, soap, lilial, mineral oils, parabens, PEGs, silicone and sulfates.


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