Catarina Hilário journey began in a self-taught manner, around the age of 20, when she started analyzing her own skin and exploring makeup and skincare techniques.
She quickly understood that beyond mastering application techniques, true expertise lies in selecting products strategically—considering skin type, age, specific concerns, and realistic daily routines. This insight became the foundation of her technical approach.
Catarina Hilário holds a Bachelor's degree in Languages and a Master's degree in Journalism, academic backgrounds that strengthened her research, critical analysis, and communication skills—essential for interpreting scientific information and conveying knowledge with precision and clarity.
Over the years, she has further developed her expertise through training in skin diagnosis, cosmetic ingredient analysis, skin preparation techniques, professional makeup trends, and the structuring of AM/PM skincare routines.
These specializations have shaped an informed, functional, and results-driven practice.
ARIUL - “Beauty is born from the right choice of ingredients that work in harmony with the skin.”