With a career dedicated to the art of hair and innovation, Rui Soares is the Hairstylist and Technical Director of K18 in Portugal, sharing the brand’s mission of restoring hair health through biotechnology.
K18 is a true revolution in the way we understand and care for hair.
In his daily work, Rui combines technique, creativity, and respect for the integrity of the hair, always choosing brands that reflect the values of quality, innovation, and sustainability that also define K18.