Beauty Trends

The beauty of happiness

26 March 2021

From daily skin care, through makeup, to fragrances, Lancôme has the answer to give yourself a moment to love yourself, a moment of happiness with you! Get to know Lancôme essence and be happy!

Words by Raquel Freitas - Beauty Advisor at Lancôme 

raquel freitas lancôme


Happiness can be written and described in several languages and in various ways. Each of us has our own way of living it and even of discovering it. The concept of happiness is very particular to each person, however, there is something we grab from this word that is common to all of us: the search for something that makes us feel good.


lancôme la vie este belle idôle advanced génifique serum


When we talk about happiness we so automatically remember Lancôme, a brand with this powerful word, because for Lancôme, happiness is the most attractive and most beautiful form of beauty. Happiness is a way of celebrating the uniqueness of women.

A history of more than 85 years, dedicated to beauty and that over time has been developing and transforming, with the aim of providing a happier future for next generations, protecting biodiversity by creating sustainable products, thus combining nature and science.

There are many initiatives to which Lancôme is dedicated, but it is with the "Write Her Future" program, where the brand seeks to distribute happiness by committing itself to promoting literacy in young women, because knowing how to read and write is a universal right.

All its inspiration starts from the woman and her smile, and everything it creates is aimed at enhancing her beauty.

One of the great releases for this purpose was Advanced Genesis, an iconic serum, created for all women, ethnicities, ages and skin types. Inspired by the science of the microbiome it is enriched with a complex of 7 extracts derived from prebiotics and probiotics that improve the skin barrier making it healthier and younger. Advanced Génifique Serum is the first step in a beauty routine that aims to improve skin radiance, firmness, texture and luminosity.

And, to highlight the beauty of the look, Lash Idôle is the eyelash mask that is being a hit for its long-lasting ability to deliver intense results that add volume lash by lash.

As a final touch on your beauty routine, always wear your fragrance as a way to demonstrate your strength and resilience. Choose La Vie Est Belle, a fragrance that symbolizes the woman's power, and her unique way of sharing happiness, with so feminine and so distinctly striking notes such as Iris Gulosa and the Jasmine Absolute, able to pluck smileswherever she goes!

Find your happiness, take care of yourself and share it with the ones closest to you, because when you give someone your hand, the search for happiness is always more comfortable, and when it happens, a smile always appears on your face, and at that moment that is to be happy!