In April 2014, the brand entered the beauty marketplace and quickly experienced rapid growth. By September, they had already made their debut at the SANA Bologna fair, attracting hundreds of customers in Italy and abroad. Initially, the brand offered 19 pencils, designed to provide makeup for the entire face, except for the base. Over time, they added more products to the range, introducing powder, primer, and more.
The carefully formulated makeup products contain only plant and mineral pigments, oils, and waxes, with no silicones, petrolatum, parabens, preservatives, synthetic dyes, perfumes, or gluten – making them ideal for those with sensitive skin or allergies.