Beauty Trends

3 min read


22 March 2022

Jowaé, a new brand born from the perfect Franco-Korean phytocosmetics synergy accessible to all women, all skin types, even the most sensitive!


The natural harmony of the skin

Stress, UVs, pollution ... The skin has increasing difficulty in preserving it's balance due to this frenetic lifestyle.
Thus, to combat these daily attacks, the Group Alès, pioneer of fitodermocosmetic, created JOWAÉ-a new brand born of perfect synergy of  French-Korean phytocosmetics accessible to all women, all skin types, even sensitive.

The goal? An innovative range. Fully tested care under dermatological control, formulated with 93% of natural components and without Parabens, phenoxyethanol, mineral oil, silicones, ingredients of animal origin, or synthetic dyes.

Rebalanced from its foundations, the skin fight against daily aggressions and retrieves it's original luminosity.


Eliminate impurities

Clean your skin morning and night is an essential step of the ritual of Jowaé beauty and the first secret of a healthy and balanced skin

Gel de Limpeza Purificante

For this so important step, Jowaé have textures for all preferences. The soothing cleansing Milk is perfect for cleaning normal to dry skin of face and eyes. If you'd rather wash with water, purifying Cleansing Gel is ideal for oily to combination skin. If it opts for a quick and effective cleaning, try the micelle cleansing Water, which moisturizes, refreshes and reveals the lightness of complexion.

Água de Cuidado Hidratante Todo Tipo de Pele

Inspired by the Korean daily lotions used to prepare the skin for the daily care, lab Jowaé entered in it's ritual a new gesture of beauty: the application of a thin and light mist. The Hydrating Water Mist must be used after cleaning, to prepare the skin, to potentiate the action of daily care applied then, or a veil of protection throughout the day.


Rebalance every skin type

Depending on the skin type, the cell damage and the cutaneous disorders vary. Regardless of your nature, the purpose of this last essential step is to help the skin to rebalance and recover your luminous complexion!


Jowaé - Wrinkle smoothing rich cream normal dry skin
This rich allows  tocorrect, even the most sensitive skins. Smoothes, firms, moisturizes and nourishes.

Jowaé - Nourishing very rich cream dry and very dry skin
Face moisturizing care of daily application, which nurtures, comforts, soothes and fixes, for a skin more sweating and visibly brighter!

Jowaé - Balancing mattifying fluid combination oily skin
Hydration for normal skin to combination wich is rebalanced from its foundations, guarantees a uniform and lit!

Jowaé - Tinted bb moisturizing cream all skin types
A bb cream adapted to all kind of skins, even the most sensitive, which moisturizes, evens and sublimates. Provides a natural result ' bare skin ' and a look and healthy effect immediately!


Extra Care

Because the skin is very grateful for all the care you can give her, pamper her with this extra step on your routine!


Jowaé - Hand & nail nourishing cream
So that the nails win strength and vitality, and the hands soft and nourished, apply at any time of the day!

Jowaé - Wrinkle smoothing eye serum all skin types
Suitable for all skin types, even the most sensitive, this serum, specially formulated for application to the eye contour, provides care and antifadiga action. The look is noticeably younger and bright!

Jowaé-nourishing lip balm
Nurtures, comforts, soothes and repairs!


Body Care

Leite Hidratante Revitalizante

Jowaé - Revitalizing moisturizing body lotion
Moisturizing, toning and revitalising all in one to your body care that leaves skin smooth, luminous and more flexible! Hydration and protection adapted to normal skin to dry, even the most sensitive.

Jowaé - Soothing repairing balm face body weekened areas
This balm can be applied on the face and body of the whole family, in the repair of damaged and fragile skins: lake, severe dryness.

Jowaé - Nourishing dry oil body and hair
Dry oil for body and hair, to nourish and comfort the skin, leaving a silk touch without leaving a greasy film. Indicated for dry and dehydrated skins, even the most sensitive. Can be applied on the body and hair.


Fall in love with Jowaé and experience the new brand that will transform the your ideal of perfect skin, in reality!