Beauty Trends

Etat pur, a new skincare generation!

17 February 2021




Learn more about the potential of this new SweetCare brand that ensures the best for skin in terms of purity, quality, safety and traceability. Read all about Etat Pur's Biomimetic Care and Pure Actives ranges.

3 MINUTE READ
Words by Isabel Godinho, Beauty Coach – ETAT PUR in Naos Group

etat pur beauty coach

 

ETAT PUR is a new skincare generation and, as the other two brands from NAOS, Bioderma and Esthederm, it is focused on the ecobiology principles: the art of preserving the skin ecosystem by reinforcing its natural mechanisms.

Naturally, the skin has all the resources it needs to be healthy, so ETAT PUR’s mission is to preserve its resources and maintain its balance. For this reason, the brand has developed products in perfect affinity with the skin, for better tolerability and perfect assimilation.  Choosing precision and purity approaches, from the 30.000 ingredients traditionally used in the dermo-cosmetic market, ETAT PUR has identified 300 which are potentially compatible with requirements in terms of purity, quality, safety, and traceability. ETAT PUR has retained only what is best for the skin and discarded any dubious, harmful or superfluous constituents. 

The Biomimetic Skincare and Pure Actives allow a personalized, safe and effective solution.

 

 

etat pur purifying gel cleansing milk
The Biomimetic Skincare is the first complete range of cosmetic products designed to perfectly mimic the skin. To cleanse and moisturize the skin, day after day, while preserving the skin natural resources.  

Regarding cleaning agents, we highlight the Purifying Cleansing Gel (B06), ideal for combination to oily skin. This smooth gel purifies, cleans, and eliminates excess sebum effectively from the skin. Also, for daily cleaning, we suggest the Cleansing Milk Gentle pH (B03) that gently cleans, respects, and strengthens the protective layer of the skin and provides an immediate feeling of comfort. 

Properly moisturizing the skin is another essential step in a skincare routine. For combination and oily skins, the Oil-Free Matifying Gel (B20) is the ideal moisturizer especially for those who need to mattify the skin. This fresh gel has copper in its composition to purify and detoxify the skin. For those looking for a moisturizing cream that melts on the skin when applied, we suggest the Melting Moisturizing Cream (B23). This cream provides intense and long-lasting hydration and gives elasticity and comfort to the skin.

 

 

etat pur matifying gel moisturizing cream


In addition, ETAT PUR has created a line of products that gives everyone the chance to find an answer to each need and each specific problem in complete autonomy: Pure Actives. 10 Pure Actives for a pure, personalized, and targeted solution to act where it is necessary when it is necessary. ETAT PUR has selected the most effective and purest actives possible to correct all skin disorders (wrinkles, loss of firmness, hyper-sensitivity, dehydration, spots, blemishes or blackheads).  

Each active is concentrated at the exact effective dose, recommended by scientific studies and recognized publications. These actives are not masked in complex formulas but included in a unique formula at the exact effective dose, which allows acting wherever the skin needs them. 
This is the patented diffusion system IN-SKIN® of ETAT PUR. 

 

 

etat pur actifes pures


We would like to highlight the Salicylic Acid 2% Pure Active (A22), a 100% pure SOS for blemishes and blackheads. With just one or two drops in the evening, the blemishes and blackheads are reduced, the skin is cleansed, purified, and smoothed. If you want “flawless” skin and a radiant complexion in just a few hours, it is essential to have the Citric Acid-AHA Pure Active (A60) with you. This product reduces the enlarged pores and restores the skin’s luminosity just by applying a few drops at night. Finally, we must also mention the Hyaluronic Acid Pure Active (A06) that comes in 2 forms to effectively reduce wrinkles and loss of firmness and to perfectly moisturize the skin.

 


With only 3 steps - clean, act and moisturize - we achieve an effective, fast, and minimalist skincare routine. To give the skin only what it needs. Nothing more, nothing less.




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