Beauty Trends

5 min read

Beauty and Skincare trends for 2022

06 January 2022

The beauty and skincare market is subject to constant change, which leads to new fashions and consumer trends. Discover the trends for the coming year and modernize your beauty routines!


The new lifestyles of consumers are reflected in their choices and as a consequence in market trends. DIY (Do It Yourself) products have been in high demand since the beginning of the pandemic crisis, while products formulated with sustainable options are increasingly the choice of consumers more aware of social issues and sustainability.

SweetCare has put together 10 beauty and skincare trends for 2022. Come and discover them!


DIY (Do It Yourself)


The DIY trend, refers to the use of beauty gadgets, previously only found in beauty centers, in the comfort of home. This trend was driven by technological advances and travel restrictions during the pandemic, which caused consumers to adapt and innovate their skincare treatments by using these devices on a more regular basis. These devices include treatments such as microcurrent, hyperinfusion, phototherapy, and ionotherapy, among others.

At Sweetcare we offer a wide range of options for these types of treatments, such as NuFace, Foreo, Steampod e Talika.


Blue Light Protection

Blue Light exposure comes from the sun, but also from the increasingly used technological devices (computers, cell phones and tablets). 

The concern with the effects of Blue Light on the skin is something that has motivated the scientific community, and some studies already indicate harmful effects of Blue Light exposure, such as premature aging of the skin, hyperpigmentation and appearance of wrinkles and lines.

In 2022, more brands are expected to launch their sun products with Blue Light protection. 

Discover some of the products with Blue Light protection here.


Waterless Beauty


In parallel with the consumer demand for sustainable products, "Waterless" products (without water in their ingredients) are emerging. Currently, water in cosmetic products has the function of "filler", often occupying 70%-80% of the formulas which causes a huge consumption of water in this sector.

With more and more consumers becoming aware of the environmental impacts of brands (and many choosing only sustainable brands), it becomes imperative for brands to create sustainable solutions (such as bar and powder products) that meet consumers' preferences.

 Find here some suggestions for "Waterless" products.


Rechargeable Products


Some brands, aware of environmental concerns, have launched in recent years products with packaging that can be reused by refilling it with the product.</p> <p>The editions for refilling the products contain more product (which allows refilling the original packaging more than once) and are stored in less aesthetic packaging. However, it should be noted that the quality / price ratio becomes more attractive to the consumer, since the product is not as expensive as the original

Here are some of the products that allow reuse.


Scalp Care

In the year 2022, new scalp care products can be expected to continue to emerge, with formulas including products that are commonly found in facial serums. For example, hyaluronic acid and squalane for moisturizing the scalp, glycerin to help nourish the scalp, and alpha hydroxy acid to reduce irritation.

At SweetCare you will find a huge diversity of scalp care products.

The Kérastase Specifique range has been developed to treat the various problems related to the scalp leaving it balanced and healthy. The products in the Chronologiste range by Kérastase , specialized in scalp and hair care, have Hyaluronic Acid, Abyssine and Vitamin E.

L'Oréal Professionnel has developed the Serie Expert Scalp range for professional care for hair with a sensitive and damaged scalp.

Other ranges such as Elution by Ducray, Rebalance by Lazartigue, and KPL by Cantabria Labs specialize in treating the scalp.


Technology Applications

In the course of the pandemic, and due to travel restrictions, technological advances have emerged that have allowed consumers to try products (virtually) before purchasing them and also get dermatological advice from the comfort of home. Technologies such as "Virtual Try-on" and "Skin and hair diagnosis" are increasingly fashionable and promise to gain even more relevance in the year 2022. 

At Sweetcare you can already find the technologies: Virtual Try-on (allows you to try makeup and hair color products by uploading a photo or "live" using a selfie camera), Fragrance Finder (allows you to discover your favorite fragrance based on an Artificial Intelligence tool), Routine Finder (allows you to discover the skincare routine based on skin type and concerns of each user). 


Clean, Natural, Organic Beauty Choices


The increasing awareness of consumers regarding environmental sustainability issues leads them to choose brands that share these same concerns. Consequently, there has been an increase in the demand for this type of products, composed of natural and/or organic products. This trend has revealed itself mainly in Europe, given the growing concern about the use of chemical products on the skin. 

In Europe there are already several certificates that ensure that the product is natural, organic or sustainable. These include:

  • Cosmétiques Naturels Certifiés (awarded to cosmetics produced with natural raw materials and obtained from plants. Cannot include genetically modified organisms (GMOs). Some synthetic preservatives can be used, but they must appear on the label and the packaging must be recyclable);
  • NATRUE (Products with this label can be natural cosmetics, natural cosmetics with an organic part (at least 70% of natural ingredients or from natural substances are organic) or organic cosmetics (95% of natural substances or their derivatives are organic). It cannot include GMOs;
  • Eco Cert (95% of the ingredients must be natural or from natural sources, 50% of which must be organic. The packaging must be recyclable;
  • EU Ecolabel (label awarded to products that, in comparison with similar products, have a reduced impact on the environment throughout their life cycle. Recognized as the most environmentally friendly certification, it does not check the "naturalness" of the product, but all aspects related to production sustainability).

At SweetCare you can find the Apvita brand, which contains about 85% to 100% natural products, Foamie, 100% vegan, Klorane, a brand that uses recyclable and recycled packaging and its innovative and effective plant-based ingredients are developed according to a responsible approach and certified by EUROPEAN LABEL and Caudalíe, a brand clean of chemicals and animal and natural products.


Inclusive Beauty


The years 2020 and 2021 were years of great relevance in terms of social inclusivity issues, from movements against racial discrimination to the rights of LGBT communities, including the refugee crises in Europe. 

Thus, brands had to reinvent themselves and adapt to these new market dimensions, creating new products and adapting existing ones. As far as the beauty and skincare market is concerned, the big revelations/trends that are here to stay in the year 2022 are: skincare (beard care and haircare) for men, and makeup, skin and hair products for people with different skin, hair and skin color.

At Sweetcare, there are already several products for men for the most varied areas, highlighting Biotherm HommePapillon, Vichy Homme, Lierac HommeClarins MenAvène Men and L’oreal Men Expert.

Brands such as ShiseidoVichy and Lancôme have been increasingly betting on makeup products such as foundations and concealers that can be used by people with very distinct skin tones.


Ingredients / Trendy elements

Aloe Vera

Just as there are products and brands that come into fashion, so do the ingredients that make up those products. According to our research, the ingredients that will be fashionable in 2022 will be:

  • Collagen: helps improve the health and elasticity of the skin and is one of the key ingredients in anti-aging products;
  • Retinol: A derivative of vitamin A, retinol is an antioxidant with anti-aging effects;
  • Hyaluronic Acid: one of the most important ingredients in moisturizing products;
  • Vitamin B3: is a vitamin that is not naturally produced by our body, and its use is for brightening, reducing acne, and in anti-aging products;
  • Vitamin C: is a vitamin that acts as an antioxidant, used in products for anti-aging, moisturizing, and improving skin tone and texture;
  • Glycerin: a moisturizing agent that does not clog skin pores;
  • Aloe Vera: Soothing and moisturizing, it can be used to treat acne and dry skin without clogging pores;
  • Bakuchiol: Extracted from the leaves and seeds of the Psoralea corylifolia plant, this ingredient has antioxidant and anti-aging properties;
  • Cica: a plant with antioxidant, antimicrobial, and anti-inflammatory properties, results in an ingredient that usually works well on sensitive skin.


Fermented Products

When we think of fermentation, products like wine or kombucha usually come to mind, however, recent discoveries have pointed to the usefulness and effectiveness of fermented products for our skin. You may not know this, but one of skincare lovers' favorite ingredients, lactic acid, is derived from the fermentation of milk.

The fermentation process occurs when microorganisms such as yeast are used to alter natural ingredients or compounds. 

There are many benefits that result from fermentation of ingredients, but the three main ones are: increased potency/efficacy of the product/ingredient; improved penetration into the skin; and increased preservation of the ingredient in our skin.

We highlight Acglicolic Classic Moisturizing Gel by Sesderma, ideal for oily acne-prone skin, Slow Âge SPF 25 Daily Correcting Care for the Developing Signs of Ageing by Vichy and Advanced Night Repair Multi-Recovery Complex Serum by Esteé Lauder.