Beauty Trends

4 min read

Anti-Pigment, the Solution for All Types of Spots

05 June 2023




Discover the Life Changing Power of Thiamidol, the ingredient that is revolutionizing anti-spot care!

 

Hyperpigmentation


Hyperpigmentation is characterized by dark spots on the skin that appear due to an excessive production of melanin - a natural pigment present in the skin - and an uneven distribution and deposition of it.

It is a common skin problem that affects many consumers and the causes can be diverse: genetic predisposition, age, hormonal changes (pregnancy, oral contraceptives), post-inflammatory states (acne, eczema, psoriasis, insect bites), among others. However, the most determinant factor is undoubtedly sun exposure, which leads to the appearance of spots and can aggravate existing ones.

Blemishes have a huge impact on consumers' self-esteem! The goal of the Eucerin® AntiPigment range is not only to improve the condition of the skin and the appearance of spots, but above all to improve the quality of life of our customers and have a positive impact on their self-esteem. And this is our purpose as a cosmetic brand: We Believe In The Life-Changing Power Of Dermatological Skincare! 

 

The Eucerin® Anti-Pigment range

With Thiamidol, an innovative and revolutionary active ingredient 


The Anti-Pigment range is the solution for all types of spots thanks to the action of an exclusive active ingredient patented by Beiersdorf: Thiamidol. It acts at the root of the hyperpigmentation problem, reducing existing spots and preventing the appearance of new ones.

What makes Thiamidol special?


Eucerin

Thiamidol is the result of 10 years of scientific research. We studied more than 50,000 molecules to determine that Thiamidol was the best performing compound. It is a star in the scientific literature and is already considered one of the top cosmetic ingredients with anti-spot action1!

What makes it different is its mechanism of action: it is a specific inhibitor of human tyrosinase, i.e. it acts on the enzyme responsible for melanin production. When melanin is produced in excess, it leads to the appearance of spots. Thiamidol regulates this process, preventing an excessive production of pigment. Thus, it acts on the root of the hyperpigmentation problem: it reduces existing spots and prevents new ones from appearing!

Since it was specifically developed to inhibit our enzyme, it has a much higher efficacy versus other reference active ingredients in the anti-spot market. Most actives have been tested on mushroom tyrosinase (since this enzyme also exists in plants) and therefore are not as effective. Thiamidol, achieves better anti-spot performance at much lower concentrations because it is the perfect human tyrosinase inhibitor (like a key to a lock)!

Thiamidol is a new fast, effective and safe way to reduce and prevent spots, all year round!


The first results are visible within 2 weeks. This fast action is extremely important so that the consumer trusts the product and remains committed to applying the routine on a regular basis. The efficacy is enhanced with regular use after 12 weeks: up to -75% reduction in spots2! Thiamidol can be used all year round, including summer, as long as always with photoprotection in the morning, since we are talking about spots and therefore sun protection is essential. It can be used during pregnancy and breastfeeding and is adapted to all phototypes and skin types, and is also suitable for sensitive skin! Thiamidol is present in all the formulas of the Anti-Pigment range.

Skin Perfecting Serum


Eucerin

The latest novelty in the Anti-Pigment range is the Skin Perfecting Serum, ideal for skin that lacks luminosity, has an uneven complexion, and has little persistent initial blemishes. Consumers have tried it and confirm: 100% luminous3! This serum combines beauty action and anti-spot effectiveness: it will act on light spots and boost skin luminosity and evenness, for a more even and radiant complexion. In addition, it contains a powerful combination of Hyaluronic Acid and Glycerin for intense hydration. Finding a good balance between performance and sensoriality is essential! That's why this serum also has an ultra light texture, with Crystal Technology that leaves the skin luminous immediately! The quickly absorbed texture leaves a luxurious, silky, velvety feeling on the skin.

Eucerin

It is suitable for all skin types, including combination to oily skin - it even has an anti-shine action, for matified skin. Anyone can use this serum: it is perfect for any kind of routine! It can be combined with an anti-aging routine, replacing the usual serum, or it can be included in an oily skin routine. It doesn't necessarily have to be a complete Anti-Pigment routine - it all depends on the needs of the individual consumer. We can and should adapt our routine according to the needs of our skin, which are not always the same. If the goal is a brighter, more even and hydrated skin, this serum is the ideal solution!

Clinically proven efficacy3


Eucerin

Clinical and dermatological studies prove the product's excellent efficacy:

100% luminous skin

98% deep hydration

97% improves skin appearance

93% reduces hyperpigmentation spots

The ideal anti-spot routine


Eucerin

For darker and persistent spots, the most suitable product is the Anti-Pigment Dual Serum. This intensive care reduces up to -75% of spots after 12 weeks and prevents the appearance of hyperpigmentation. In addition to Thiamidol, it also contains Lycochalcone A, which increases the spectrum of anti-spot effectiveness, and Hyaluronic Acid to hydrate and fill in the skin.

Using the complete routine (4 applications per day of Thiamidol) significantly increases the anti-spot efficacy! Thus, the ideal anti-spot routine includes the daily care: Day Cream and Night Cream.

The Anti-Pigment Day Cream should be applied every day, in the morning, after the serum. It contains UVA/UVB solar filters that protect the skin from solar radiation (SPF 30) and prevent the appearance of spots and the darkening of existing ones. The NEW Day Cream with Medium Color also contains color pigments that provide immediate coverage, ideal for camouflaging blemishes. It gives a natural and uniform appearance to the skin!

At night the skin activates the renewal and detoxification mechanisms, and therefore we must use an adapted care that acts in synergy with the skin. The ideal care is the Anti-Pigment Night Cream. enriched in Dexpanthenol, an ingredient that promotes the skin's natural renewal during the night.

Finally, for localized, punctual spots, or for a smaller area of hyperpigmentation, the ideal product is the Localized Anti-Pigment Spot Corrector. A topically applied stick that allows a more specific and localized action. It should be used daily as intensive care, replacing the serum.

At times of higher sun exposure, such as summer, consumers often look for very high photoprotection (SPF 50+). At Eucerin, we customize the cosmetic routine down to the last step, and therefore sunscreens are adapted to the needs of each skin. The ideal complement to the Anti-Pigment range is Pigment Control FPS 50+, a sunscreen enriched with Thiamidol, which protects the skin from solar radiation while preventing and reducing hyperpigmentation spots. The product exists in a colorless or tinted format for immediate coverage of blemishes.

All products in the range are adapted to all skin types and feature fast absorbing textures. The Anti-Pigment range is undoubtedly the star range for combating spots, thanks to the action of Thiamidol, an exclusive ingredient that has revolutionized the anti-spot market!

 

[1] Searle T, Al-Niaimi F, R. Ali. F. The top 10 cosmeceuticals for facial hyperpigmentation. Dermatologic Therapy 2020. | [2] Clinical study with 34 women, 12 weeks regular use of Dual AntiPigment Serum twice daily. | [3] Consumer study with 120 women, twice daily application of Skin Perfecting Serum for 4 weeks.




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