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SweetAwards

Beauty Exponent 2025 by Beautyst

  Sweet Awards 2025
 
Joana Álvares

Don't miss the monthly reveal of Joana Álvares, who meticulously selects products that not only truly work, but also offer overall value, helping to keep your skin not only healthy, but happy.

The pinnacle of the SweetAwards 2024 by Beautyst has evolved to be your definitive guide to the latest beauty trends and innovations for the year 2025.
Immerse yourself in the excellence that the SweetAwards have to offer.

 

MORE ABOUT JOANA ÁLVARES


 

Theme: Technological cosmetics


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The new Shiseido cream that revolutionizes skin recovery and regeneration. To better understand this unique example of technological cosmetics, it is important to recognize that when the skin undergoes aesthetic procedures (such as laser or radiofrequency), it goes through an intense recovery phase, entering a state of high oxygen demand. This process can lead to a condition called hypoxia (lack of oxygen), which activates the HIF protein (Hypoxia-Inducible Factor). HIF stimulates a series of natural mechanisms, such as increased proliferation of skin cells (keratinocytes and fibroblasts) and the formation of new blood vessels. These processes culminate in the regeneration and renewal of the epidermal and dermal layers, providing a more youthful appearance.


Theme: Personalization


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The #1 face serum in the United Kingdom, featuring retinal. Retinal (or retinaldehyde) is a potent form of vitamin A present in Medik8's iconic serum, Crystal Retinal, available in different percentages, ranging from 0.01% in potency 1 to 0.24% in potency 24. Compared to retinol, it is just one step away from being converted into the active form of vitamin A (retinoic acid), which all forms of vitamin A need to become more effective on the skin.


 

 


More About Joana Álvares

Joana Álvares

I'm Joana Álvares, 45 years old. I am CEO and Founder of the Beautyst.pt Project. This project, created by me, is online since May 6, 2019. Beautyst is a derma and beauty care platform made together with dermatologists and doctors of other specialties, with the goal of providing useful and credible information about skin, body and hair care. In this project I also share good beauty solutions with the goal of becoming true pillars of self-esteem. The Beautyst.pt project is also an incubator / showcase of Portuguese brands in the area of skin and hair care.

pharmacist

I worked 15 years in the Pharmaceutical Industry in Marketing Management.

I have a degree in Interior Architecture. I never practiced Architecture but I still have a passion for photography and communication design and in the Beautyst project I have the opportunity to put this knowledge into practice. I also have 3 post-graduate degrees in the areas of Pharmaceutical Marketing and Digital Marketing, areas that I am really passionate about! My background is very diverse and in my day to day life I am lucky to put into practice these various skills. I love photography and writing, I have design and digital training and experience in the health field.

The Beautyst.pt project is the culmination of my accumulated professional experience and my own journey as a woman and is a reference platform consulted by many thousands of people every month!

 

 

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