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Pure Gold Collection Cream - La Prairie

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    La Prairie Pure Gold Collection Cream 50 mL
  • $ 922.60

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La Prairie - Pure Gold Collection Cream 50 mL

Pure Gold Collection Cream - La Prairie

expected delivery 07 Feb - 09 Feb
La Prairie


The Pure Gold Radiance Cream enhances the appearance of radiance in the skin instantly and over the long-term. A rich, luxurious moisturizer ignites the complexion with the radiance of pure gold, returning a glow to the skin that time has extinguished.

This cream, infused with the Pure Gold Diffusion System, provides nutrients, smooths the skin, evens its texture, comforts and deeply hydrates.

Skin is revitalized, replenished, enriched, diffusing the grace of the Golden Hour!

 Inspired by the fleeting moment of the Golden Hour in the crown of the alps, La Prairie, with The Pure Gold Collection, seeks to recreate its unique radiance and impart it to the skin, giving it radiance, as if the light came from within.

Thanks to its unique properties, gold as a radiance enhancer and vehicle for powerful active ingredients is particularly well-suited to devitalized skin – skin that is fragile, thin, dry and dull, deficient in nutrients. Both environmental conditions and physiological changes can contribute to skin’s fragile state. When skin is devitalized, it becomes less receptive to nutrients, leading to a slowing down of renewal processes. For skin to function more efficiently, it needs to be constantly exposed to active ingredients.

La Prairie has developed a new Pure Gold Science Platform, designed to provide sustained delivery of two key replenishing active ingredients to compensate for the loss of receptiveness of the skin.

The Pure Gold Diffusion System delivers a three-peak action sequence to the skin:

  1.  The immediate deposition of gold on the skin’s surface to offer instant radiance.
  2. An intense infusion of replenishing active ingredients follows.
  3. A steady release of the same replenishing active ingredients linked to gold particles deposited on the skin’s surface completes the sequence.

How to use

La Prairie





Apply morning and evening after cleansing, toning and application of Pure Gold Concentrate and Pure Gold Eye Cream.

Begin with a sliding motion between eyebrows, sliding up to forehead and continuing towards the temples.

Slide across the cheekbones towards the top of nose, continue down to jawline and to chin.

Finish by sliding with one hand around mouth. Repeat entire pattern until absorbed.


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