How a Love Story with Seafarers Led to a Passionate Swedish Skincare Brand
In the late 1990s, Anna Hjartardottir met a Swedish chemist.
The chemist introduced Anna to a new patented formula aimed at treating eczema and protecting the skin against contact allergies and irritants.
Anna took the formula to the island where she lived. Her goal was to test the product on fishermen. These men were in daily contact with salty water and the strong stomach acids of fish. The fishermen's dry, irritated, and red hands were treated as soon as they used the formula.
The success led Anna's daughter, Margret, to develop the formula under the name EVY Technology.
Their patented formula creates a protective barrier against external aggressions while allowing the skin to perform its natural function. EVY also offers extra durability and effective protection.
The main differentiators are:
- Easy-to-apply mousse that absorbs quickly and deeply, making children's sunscreen pleasant to apply
- Extra resistant to water and sweat, lasting up to 8 hours as per tests
- EVY's sunscreen (for body and face) provides the highest possible UVA protection, meaning +90% protection of the specified SPF. EVY was rated 5 stars by the Boots Star Rating test
- Free from perfumes, alcohol, and preservatives, offering greater care for the skin as these ingredients are not included in its composition, with certain products suitable for use from 6 months old