Bakuchiol: The Natural Alternative to Retinol

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How to Act on the Origin of Deep Wrinkles
ETAT PUR, Only What Your Skin Truly Needs
Bakuchiol: Smooths Deep Wrinkles [Face and Eyes]
3 Simple Steps for an Effective Bakuchiol Routine
Expert Tips

How to Act on the Origin of Deep Wrinkles

Are you looking for an effective yet gentle solution to reduce facial and eye-contour wrinkles?

Over time, collagen production decreases and the skin loses firmness, leading to deep wrinkles. The good news: with the right care, you can stimulate your skin to produce more collagen and reduce wrinkles!

If you’re into skincare, you’ve certainly heard about the effectiveness of retinol. But if you have sensitive skin or wrinkles around the eyes, it may not be the best option for you. This is where the ingredient your skin has been waiting for comes in: Bakuchiol 0.5% Pure Active, the natural alternative to retinol.

With Etat Pur, you can act simply and effectively with a 3-step routine that respects your skin.

ETAT PUR, Only What Your Skin Truly Needs

Our mission: support your skin, not control it. We help you make informed skincare decisions, keeping skin health at the centre of every choice. Instead of overwhelming the skin, our unique ecobiological approach focuses on teaching the skin how to function, respecting its natural mechanisms and giving it only what it truly needs.

We ended the idea of overtreating. Our revolutionary approach? Two complementary ranges that work in perfect harmony:

Pure Actives, precisely dosed for each need. Do you know what is a Pure Active? Discover more here:
Pure, biomimetic skincare, “skin on skin” formulas that respect the microbiome.

This 3-step system respects the integrity of the skin and offers targeted, ultra-personalised care — without excess and without compromising skin health.

Bakuchiol: Smooths Deep Wrinkles [Face and Eyes]

Bakuchiol is an innovative and highly effective ingredient in fighting signs of ageing. This plant-derived molecule, extracted from Babchi seeds, has retinol-like properties but is gentler on the skin — ideal for sensitive skin and the delicate eye-contour area.

The Bakuchiol 0.5% Pure Active contains the optimal concentration to ensure maximum effectiveness without irritating the skin. Ultra-targeted, it acts exactly where the skin needs it thanks to IN-SKIN™ technology.

Benefits:

Stimulates collagen production
Reduces deep wrinkles on the face and eye contour
Leaves skin more radiant and youthful-looking
Calms and soothes the skin

3 Simple Steps for an Effective Bakuchiol Routine

1. Cleansing: Cleansing Foam

Deeply cleanses without stripping, suitable for all skin types including sensitive. Removes impurities, excess oil and makeup residues, leaving the skin fresh, soft and comfortable.

2. Pure Active: Bakuchiol 0.5%

To reduce deep wrinkles while calming the skin. Apply 3 drops morning and night on clean skin. Shake before use.

3. Hydration: Lightweight Hydrating Cream

With a light, non-oily texture, it offers immediate comfort without clogging pores or leaving residue. Strengthens the skin barrier and respects the microbiome, with a "skin-on-skin" formula.

Expert Tips

For ultra-personalised care, combine Bakuchiol with another Pure Active — Resveratrol, Hyaluronic Acid, Niacinamide… you have 130 combinations to choose from!
If you enjoy using Retinol and aren’t sure whether Bakuchiol is right for you, try using Retinol at night and Bakuchiol in the morning and around the eyes for an even more effective routine!
Note: Bakuchiol should not be used during pregnancy or breastfeeding as a precaution.