Softness

Suitable for all hair types, the Softness range contains formulas that detangle, provide shine, balance the scalp, discipline, make styling easier, and give volume and body to the hair.

Color

Specially formulated for colored and highlighted hair, the Color range increases luminosity, protects against fading and prolongs color brightness.

Purple

The Purple line is ideal for bleached blonde, gray and white hair. Cool tones are revived and unwanted tones are neutralized from the very first use.

Volume

For fine, straight hair, the Volume range provides volume and thickness, gently cleansing and detangling without weighing hair down.

Nourishment

Developed for dry and very dry hair, the Nourishment line offers daily hydration, softness and detangles hair without weighing it down, providing extreme nourishment.

Repair

Specifically formulated for damaged and brittle hair, the Repair range protects, repairs, cleanses, detangles and restores strands, offering complete repair.

SWEET MAG | 2 MYTHS, 2 ANTI-HAIR LOSS TREATMENTS

"Should we wash our hair every day?", "Does brushing our hair cause more hair loss?". Questions like these always arise when the topic is hair loss. Get to know the truth about these myths and the most effective Phyto answers for this problem!

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PHYTO | PHYTOCYANE

Created thanks to our expertise for 30 years in research and innovation, the PHYTOCYANE range makes it possible to effectively treat hair loss linked to postpartum, stress, age, diets and heredity, while stimulating their growth.

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Phyto

A science at the service of Nature with the latest research advances at the service of the hair.
Phyto worked for over 40 years with the best scientists to develop innovative hair cares, scientifically proven with truly exceptional results.
Ingredients of 95% natural and plant origin, placing the herbal power at the hair's service.
The hair is just like us... They suffer with the use of aggressive chemicals and recover with the power of natural products ...
Phyto - Recovers beauty and health to your hair!