Pure Gold Radiance Concentrate provides immediate and long-term benefits to the skin for an unprecedented glow.
This generous serum formula, infused with the Pure Gold Diffusion System, is designed to smooth the skin and refine its texture, to revitalize its appearance and help even skin tone.
Helps restructure the appearance of the skin!
Inspired by the fleeting moment of the Golden Hour in the crown of the alps, La Prairie, with The Pure Gold Collection, seeks to recreate its unique radiance and impart it to the skin, giving it radiance, as if the light came from within.
Thanks to its unique properties, gold as a radiance enhancer and vehicle for powerful active ingredients is particularly well-suited to devitalized skin – skin that is fragile, thin, dry and dull, deficient in nutrients. Both environmental conditions and physiological changes can contribute to skin’s fragile state. When skin is devitalized, it becomes less receptive to nutrients, leading to a slowing down of renewal processes. For skin to function more efficiently, it needs to be constantly exposed to active ingredients.
La Prairie has developed a new Pure Gold Science Platform, designed to provide sustained delivery of two key replenishing active ingredients to compensate for the loss of receptiveness of the skin.
The Pure Gold Diffusion System delivers a three-peak action sequence to the skin:
- The immediate deposition of gold on the skin’s surface to offer instant radiance.
- An intense infusion of replenishing active ingredients follows.
- A steady release of the same replenishing active ingredients linked to gold particles deposited on the skin’s surface completes the sequence.
Apply morning and evening after cleansing and toning.
Dispense one or two drops from the pipette onto fingertips. Gently warm between fingers and begin massaging into skin in a circular motion, from forehead, along bridge of nose to cheeks and along jawline to chin.
Follow with Pure Gold Radiance Eye Cream and Pure Gold Radiance Cream.