The combination of the words "Purify" + "soil" resulted in a brand that creates animal cruelty-free, mostly vegan, environmentally conscious skincare products that use only the necessary and most effective ingredients - and that do not irritate sensitive skin. A reference in the world of K-Beauty, Purito is known for products such as Centella Serum without Perfume, Pure Vitamin C Serum, Cica Clearing BB Cream, Daily Go-To Sunscreen, among others.