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    A reference for more than 100 years, NIVEA, with its famous blue can, is today present in more than 200 countries all over the world and on all continents. Of German origin, through Beiersdorf Laboratories, it originated in 1911 when Dr. Isaac Lifschütz developed a completely new emulsifier combining oil and water into an extremely fine and stable mixture: Eucerit, the perfect base for a cosmetic cream. The high efficacy of the products combined with the affordable prices made the brand an unrivaled symbol of trust all over the world.