Lacoste, founded in 1933by tennis player René Lacoste along with André Gillier, reflects the history of its creator. The crocodile as a logo of the brand comes from the nickname "Le crocodile", given by american media, that was a result of a bet between René and his coach about a crocodile bag during David Cup. René had a passion for inovation, tennis and french elegance. Facing life as a beautiful sport is the brand's motto. After the sucess of clothes, Lacoste launches many sucessful fragrances.