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Innisfree is a South Korean beauty and skincare brand that is known for its natural and eco-friendly products. The brand takes its inspiration from the pristine Jeju Island, which is famous for its volcanic soil, clean air, and mineral-rich waters. Innisfree's philosophy revolves around using natural and sustainable ingredients, such as green tea, orchids and volcanic clay, to create effective and gentle skincare products. 

The brand is particularly well-known for its sheet masks, which are infused with nourishing ingredients to hydrate, brighten and soothe the skin.

Innisfree's packaging is also designed with sustainability in mind. The brand uses recycled materials and eco-friendly designs to reduce its impact on the environment.